Lush
Lush is a UK-based cosmetics brand known for its handmade, cruelty-free products with fresh ingredients. It stands out for its commitment to sustainability, ethical sourcing, and environmental activism. The aim of the campaign is to provide a marketing strategy for Lush.
Marketing Brief
The aim of this campaign is to create a marketing strategy that will elevate Lush’s position as a leader in eco-conscious beauty. The strategy is called “Pure Lush” and aims to attract and engage a growing demographic of eco-conscious consumers while reinforcing Lush’s unique brand identity.
To create this marketing strategy our team collaborated extensively to identify key areas where Lush’s sustainability efforts could be spotlighted. We worked on researching Lush’s core messaging, its audience, and other factors like understanding what data/metrics to use for Lush.
Campaign Summary
The Lush “Pure Lush” marketing strategy campaign aims to increase brand awareness and customer loyalty by reinforcing Lush’s commitment to sustainability and positioning the brand as a leader in ethical beauty. It will target consumers who prioritize eco-friendly and cruelty-free products, ultimately driving sales, enhancing customer engagement, and further cementing Lush’s reputation as a positive force in the beauty industry.